Emirates passengers can soon experience services in metaverse


Emirates airline passengers can soon try and experience airline services including selecting a seat, shopping for duty-free products, touring the airport or even exploring hotel rooms in the metaverse.

Adel Al Redha, Emirates’ chief operating officer, gave a preview of the impending technological changes while speaking to the media on the sidelines of the Arabian Travel Market (ATM) 2022 on Wednesday, reported Khaleej Times.

He said a lot of digital and electronic things have been in use for many years but “it was used in a fragmented manner rather than in a cohesive manner. What we’re doing now is we’re going to be doing it in a more collective way using different means.”

“We’ve had single-use fragmented applications up to now. But with the metaverse and immersive technologies, you will be able to transform and view all the processes whether it’s in operations, training, or sales, making it interactive,” he added.

Also read: Meta to start testing money-making tools for its metaverse

Speaking on the potential of new technologies, the COO said: “For example, you will experience entering an aircraft, looking at the economy, business or first-class seats. You look at the seat and select it. Then you look at the menu and choose as per your liking. You then move forward to tour the airport. A passenger then goes to the duty-free area, and you buy your products while you’re sitting at home and get them delivered to your house or your aircraft.

“At the travel destination, you know in advance which room with what view you want and check out the size of the room matching your preference. You pay more in case you want the room to be upgraded. So, metaverse has the unique ability to reach the customers and market it accordingly.”





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